Venture Concept Write-Up Guide

Assignment 24A

In this write-up, I will be discussing the opportunity, innovation, and the venture concept of my business, which I will call Comfort4U. I plan to work hand in hand with the government to write up a policy that raises the peoples’ taxes a small numerical amount and sends that money over to my company. My business will then use that money to purchase feminine hygiene products and deliver them to public spaces so that women will not have to find themselves in a surprise situation without a tampon or pad.

As a woman who has dealt with her menstruation cycle for six years, I have found it frustrating that public restrooms do not offer feminine hygiene products for free, and in most cases, not at all. Many women, like myself, have experienced an uncomfortable situation in which they bled through their pants and were forced to insert toilet paper into their underwear and wrap a sweater around their waist in a desperate attempt to pretend that did not happen. They may get laughed at by other kids in school, or best case scenario, no one notices and they still feel uncomfortable. This situation, while still not entirely unavoidable, can be better handled if feminine hygiene products are provided without a cost in public restrooms.

The market for this need would not be so specific, as it would generally be any woman or person who identifies as a woman who experiences her/their period. Naturally, there is not one geographical or demographic place that this target audience would be found in. Customers are currently satisfying this need by buying feminine hygiene products from convenience stores and carrying them with them. I don’t think this window of opportunity really has a time limit on it; the only factor that may prevent this opportunity from staying around is that someone else provides this service. To the question of “what am I selling?” is not, then, very relevant to me; the more relevant question is “what am I providing?” and “how will I make a profit from this business venture?” I am planning to get paid by the government and so will my employees. Their purpose will be to contact companies that make feminine hygiene products and deliver those products to the facilities that need them. On the other hand, I oversee everything and make sure we are using our government-given budget wisely. My job would also be to set up good contacts with the government, create our website, and be in charge of advertising in general.

I don’t think that this business would necessarily have competitors. In a basic sense, one might consider companies that make feminine hygiene products competitors, but they do not provide their products for free, so I would discount that argument. Overall, I think that this business investment would benefit women everywhere.