Assignment
15A
In this post, I will be discussing the three
interviews I conducted for this assignment. I interviewed three female friends
who are 18, 21, and 22. They fit the segment of female college students at the
University of Florida. Each interview took about 15 minutes to get through. Firstly,
I asked them which matters most when buying feminine hygiene products: price,
quality, or style? The first student said that price matters most, then
quality, then style. The second said quality matters first, then style, and
that price matters least. The third said that style matters most, then price,
then quality. These three women said that they buy their products at local
convenience stores such as CVS. The first interviewee said that she was more
inclined to pay for the products with a credit card instead of cash. The other
two said that they were inclined to use whichever they had on them: cash or
card. When these three students look back on the “rightness” of their purchase,
they may be a bit frustrated with the price, style, or quality of the product
but are ultimately happy they bought it since it is necessary. I found it interesting that all three students had different preferences
toward what they prioritized in feminine hygiene products. I feel like the
company I am proposing will offer a strong alternative so that women don’t have
to pay money for their feminine hygiene products.
Hi Alyna,
ReplyDeleteFor this segment of buyer behavior your questions were awesome and clarified more in depth their is a tendency for females to choose different brand but stick to the same store. And the high prices seem to be an issue, I would strongly support your opportunity solution after you have done such research in buyer behavior as well as an issue that would help woman not be forced to endeavor credit card debt.
Hey Alyna, I had no idea that style even influenced buyer behavior with feminine care products. It appears that you learned a lot through these interviews. There is a lot more diverse buyer behavior for these products then I would have previously thought. Even though price was not a high factor for one of your interviewees, it seemed to be quite important for the other two. Hopefully this is reflective for your whole market.
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